Social Media Strategy

Social media marketing strategy that will generate more traffic and engagement from large social media platforms like Facebook, Twitter and Instagram. Let us show you how your business can benefit.

Social Media Strategy

Your social media strategy is designed to give three main benefits for your business:

1. Brand Awareness (Followers):

By growing your followers on your social media, this allows you increase word of mouth advertising and referrals for your business. Our social media management helps you grow your social media with followers that match your target audience. This is your typical customer based on their interests, demographics and behaviours.

2. Build Relationships (Engagement):

By building a connection with your audience and engaging with them, they will be more likely to purchase the product or services that you offer. At Sky Digital, we help increase the engagement you receive on your social media (likes, comments, etc.). The stronger your engagement is with your audience, the more likely they are to tell their friends and choose you over competitors.

3. Increasing Website Traffic:

Increasing the amount of website traffic you receive will directly affect the amount of leads and sales you are able to capture. Our social media campaigns are designed to drive traffic to your website or landing page and create conversions. This is a great way to start Re-targeting your audience as well, as they are already aware of who you are and what you offer.

Why You Need Social Media

Social media is one of the best ways to increase brand awareness and engage with your audience. Social media works as a sharing platform where the audience you target is able to share your content with other people, creating a ‘viral’ effect. The goal of social media is to turn your audience into leads for your business.

Not only does social media help with brand awareness, but it also helps with organic search results. Having your website linked to your social media platforms creates a stronger domain authority for your website, allowing you to show higher in google search rankings. 

At Sky Digital, we focus on using your social media to generate leads and customers for your business. Social media can become a huge positive influence on your business if used correctly. Our team specialises in saving you time and money by managing your community and turning your social media into an asset.

Social Media Platforms

Social media has over 3.3 billion active users, creating huge opportunities for business owners to advertise their services and increase their brand awareness. Is your business currently taking advantage of social media?


In todays competitive market, frequently updated Facebook pages are imperative to your social media strategy. Many customers rely on Facebook pages for reviews, images and advice before choosing which product or service they purchase.

Among the 50 million business pages on Facebook, creating a page that is updated frequently is the key to succeed within social media. Having a Facebook page that is filled with inviting content, positive reviews and engagement will build trust with your audience.

By successfully achieving this, you can be confident that your targeted audience will choose your business over competitors when making a purchase.


Instagram allows you to easily increase the awareness of the product or service that you offer. This is because Instagram allows you to engage with customers that would most likely purchase from your business. 

Many customers view the Instagram of a particular business or product before purchasing, as it gives them an idea of what to expect from the business. Creating high quality content is especially important for Instagram, as the images your business shares will form the opinions of what customers think about the display of your business. 

At Sky Digital, we focus on delivering this high quality content by delivering daily updates and behind the scenes view to your followers. We create an appealing display of content that engages your followers and builds confidence into your brand. 


Twitter is most effective for testing new ideas to see how an audience would react to certain content. Twitter has over 330 million monthly users, providing a large pool of people for business to connect with. 

Brand exposure is the biggest benefit of Twitter, providing useful and compelling content to your audience gives your brand authority over competing services. Twitter also ranks well on organic search results, meaning when customers Google your business, your Twitter will show on the first page.

At Sky Digital, we focus on building an audience on Twitter to not only test new ideas, but to increase your brand exposure overall. We focus on creating a compelling display that your audience can’t refuse.


LinkedIn is the most effective social media network for businesses offering B2B services. LinkedIn has over 500 million users and is one of the largest professional networking platforms. 

LinkedIn allows you to connect with your audience by offering content and giving value, allowing you to promote your services without looking like a salesperson. Posting useful content often allows you to stay at the top of your customers mind when they think of a service like yours.

At Sky Digital, we focus on providing content to the audience that is most likely to purchase your product or services. Our focus is to engage your audience and turn your LinkedIn into a new revenue stream.


90% of users that scroll through Pinterest are either looking to purchase a product or planning future purchases. With over 150 million, this creates huge opportunities for e-commerce retailers.

Having your products displayed on Pinterest creates new source of traffic for your website and new customers that you can add to your retargeting campaigns. Although there a large opportunities within Pinterest, many campaigns fail due to bad content or irregular posts.

At Sky Digital, we understand the lengths of time it takes to create a compelling dashboard on LinkedIn. We specialise in not only creating high quality content for your viewers, but also directing those customers to your website to increase your product purchases.

The Sky Digital Difference

We understand how difficult and time consuming creating the right content can take, let alone targeting the right audience. At Sky Digital, we monitor, create and evaluate your social media daily to make sure that you maximising your audience reach and displaying great content.

Our focus is to create new customers for your business using the brand awareness and engagement created from your social media campaigns. We are confident that

If you would like to see how we can help your social media campaign, contact us now!

Marketing doesn’t have to be difficult anymore.

0423 717 581

Gold Coast, Queensland

Contact Us

Phone: 0422 478 770

Helping You Grow

We’re a full-service digital marketing agency located in Gold Coast, Australia and serving clients nationally. Driven by the success of our clients, we take great pride in the content marketing and online strategies we implement to drive business growth.

© Sky Digital Marketing 2019 | ABN: 20 630 962 337