Facebook advertising allows you to your marketing budget by micro-targeting your audience by age, gender, industry, location and Interests. Let us show you how your business can benefit.
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Your return on investment is our biggest concern at Sky Digital. Unlike most account managers and marketing agencies, we track all data to make sure you are getting the best results at the cheapest cost.
Facebook is the largest and most powerful social media platform in the world with over a billion monthly active users. However, taking advantage of this platform is not as simple as it looks. In order to be successful with Facebook, advertisers need to understand how to effectively target their audience and user engagement to get the highest return on their advertising budget.
At Sky Digital, we specialise in creating high quality advertisements on Facebook to create outstanding results for your company.
Why Advertise On Facebook?
Advertising on Facebook allows you to hyper target your advertisements to people who are most likely to purchase your product or service.
Facebook advertising allows you customise who views your ads based on demographics, characteristics, location and more. If you are able to select the correct audience, Facebook advertisements can be one of the most cost effective ways to advertise your company.
Advertising on the Facebook platform also allows you to re-target your audience, increasing your conversion rate and lowering your cost per acquisition.
Targeting The Right Audience
Facebook provides many different ways to advertise to your audience. Basic strategy would include targeting audiences using different categories such as age, gender, location and interests. This can offer good results, however to get the best results for your campaign it is best to build a custom audience based on the characteristics of the user who is likely to produce the most profits for your company.
Although it often takes time to build up this information, this can easily be sped up by uploading a list of your own business leads or customer e-mail addresses. Facebook will then do the hard work for you and calculate which audience groups are giving the best results. Not only will creating this audience save your business money, but this also allows you to effectively turn Facebook into a re-targeting platform. This is a highly effective way to reinforce your marketing and can easily become one of your businesses most valuable assets.
Having access to this information also allows you to create a “lookalike” audience campaign, allowing Facebook to take the data it has gathered from your most profitable audience and find other people in any area with similar characteristics. This is one of the most effective ways to attract new customers to your business while minimising costs.
Optimising Your Campaigns
Not only is it important to target the right audience within your campaigns, a successful marketing campaign with requires testing. It is best to create a variety of promoted content and advertisements to see what works. This eliminates having to rely on personal opinion and lets the data reflect which advertisements are most successful. It is important to continue testing advertisements so you get a feel for what works with your audience.
In addition to this, it is important to make sure that your landing pages are optimised for conversions. When it comes to any pay per click advertisement, simply getting your audience to your website is not enough. Your landing page needs to compel your customer and create a strong user experience to the extent that they can’t resist what you’re offering.
To maximise profits from Facebook advertising, you need to understand what works best with your audience. This comes down to testing and the evaluation of data.
The Sky Digital Effect
We understand that Facebook advertising is not a “set it and forget it” platform. In reality, Facebook is a continually evolving and dynamic advertising landscape filled with complex algorithms. If you want to get the most out of your digital advertising, you need to understand the sales funnel process and evolve with the platform.
Within Sky Digital, we do much more than the average marketing agency. We monitor our clients advertising campaigns on a weekly basis while conducting numerous split tests to ensure that you are receiving the maximum benefit from your marketing budget.
If you want to save time, money and increase your marketing return on investment, contact us now!
Helping You Grow
We’re a full-service digital marketing agency located in Gold Coast, Australia and serving clients nationally. Driven by the success of our clients, we take great pride in the content marketing and online strategies we implement to drive business growth.